The Peel region’s peak tourism marketing body is anticipating growth from the Chinese market after increasing their promotional activity with a travel trade mission to China.
Our beautiful beaches and laid-back coastal lifestyle could soon be shared with more tourists, after The Mandurah and Peel Tourism Organisation visited China on a travel mission.
The Tourism Western Australia’s Greater China Travel Mission, saw The Mandurah organisation meet with over 80 Chinese travel agents in a bid to boost tourism in our region.
MAPTO Business Development Manager Anita Kane said Chinese tourists in WA has grown by 11% over the last three years, and her China visit was an excellent chance to grow business opportunities with key trade partners in China, Hong Kong and Taiwan.
“Mandurah and the Peel Region is the ideal destination for Chinese visitors given beaches and the opportunity to interact with wildlife is what appeals to them most about WA," she said.
Koalas and blue manna crabs are big draw cards for tourists, with recent figures showing China as WA's second largest market for total spend.
There've been over 50,000 Chinese tourists making their way through our state over the past two years.
Airlines Cathay Pacific and China Southern have also recently announced they'll add around 65,000 extra seats on flights from Hong Kong and Guangzhou to Perth next year.
Ms Kane said local businesses have or are already working towards an accreditation which identifies products and services Chinese visitors can trust.
Blue Travel Director Meng Wong said Chinese-speaking visitors would continue to seek out unique experiences, with the Mandurah and Peel Regions showcasing our local Australian lifestyle, which is an eye opener to many visiting Chinese.
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