Blog for Clients
Free Downloads
This post is contains free downloads for any business to use (so you don't need to be in our listening area to access them) and contains cheat sheets, checklists, documents and more - all in pdf format.
Click the picture to open a new window and access each document.
This is the latest version of the Just The Facts document. (2024 v1.0)
It contains information all about our stations, surveys, and data from the Peel region.
Sonic Branding... What is it? And why does your marketing require it?
This A3 sized poster gives details about jingles, sound effects, voices, music and more.
Radio Audiences... Who is listening? & When do they listen?
This free e-book tells you when the best time is to reach them.
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What Are Call To Action Ads?
Posted by Earl at Thursday, 16 November 2023 10:46
Last week we covered branding commercials, this week - Call To Action Ads
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What Are Branding Ads?
Posted by Earl at Thursday, 16 November 2023 10:43
In less than 20 seconds we cover branding ads - what they are and why you should invest in them for your business on radio.
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Advertise With Us
Posted by Earl at Thursday, 16 November 2023 10:38
A short 30 second video to share with you this week about radio advertising.
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Why Advertise on Radio?
Posted by Earl at Thursday, 16 November 2023 10:33
This week we share a video about why you should advertise on radio - if you have never thought about investing in radio advertising - then this is the video to watch!
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Are you ready for The Summer Of Luck?
Posted by Earl at Wednesday, 15 November 2023 09:51
Summer 2023 & 24 is going to be BIG!
Bigger than Christmas, Australia Day and Valentine's Day all wrapped up together.
Watch the video to find out more!
Ai generated image
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Winner of the 2022-2023 West Coast Radio BBP Draw
Posted by Earl at Thursday, 18 May 2023 11:36
We did the draw for this years BBP winners - 3 BIG prizes at 10am this morning - here is the video!
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Final Post for B4C - Goodbye 4 Now
Posted by Earl at Tuesday, 27 December 2022 08:00
Yes it's my final post for this year for the B4C... and its just a couple of lines long.
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Christmas & New Years Deadlines 2022
Posted by Earl at Tuesday, 20 December 2022 08:00
Ahhh deadlines for the Christmas and New Years Break - don't you love this time of year?
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5 Frequently Asked Questions About Radio Advertising
Posted by Earl at Tuesday, 13 December 2022 08:00
5 FAQ's and their answers - based on conversations we've had with new clients over the last week.
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Can Your Business Solve Your Customers’ Problems?
Posted by Earl at Tuesday, 6 December 2022 08:00
Consumers don’t want to buy products... they want their problems solved. BUT if they don't know you exist because you are only targeting a small market segment - you are missing out on so many more people who might their problems solved too!
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Best of the B4C for 2022
Posted by Earl at Tuesday, 29 November 2022 08:00
We are taking a look back today at the year that was and point out some of the most popular posts that you may have missed...
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Why No One Cares About Your USP!
Posted by Earl at Tuesday, 22 November 2022 08:00
If you think you have a Unique Selling Proposition - and yet no-one is buying from you - then you really don't.
And if you don't have one - how do you find out what yours should be?
We show you 6 steps that might be a bit confronting - but once you do them you will have your USP ready to roll!
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Using Clichés in your Ad? Please - DON'T!
Posted by Earl at Tuesday, 15 November 2022 08:00
My sarcasm meter is off the planet today as we look at some common Clichés in advertising that really, really should not be used in any form of advertising - and yet - people always ask for them! Why?
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As Requested: Some Basic Blog Writing Tips
Posted by Earl at Tuesday, 8 November 2022 08:00
I have had a couple of people ask me my process for writing blog posts - it's not a secret and I will gladly share some ideas with you to start incorporating into your own website blog and help you to promote your business...
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Top 16 Books For Business on Advertising & Marketing
Posted by Earl at Tuesday, 1 November 2022 08:00
Today we look at a variety of books to add to your wish list there are 16 of them - and they are what I consider to be the top ones for any businesses bookshelf.
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Use Radio To Find Your Next Superstar Staff Member
Posted by Earl at Tuesday, 25 October 2022 08:00
If you are looking to hire staff - then there is no better way to do it than with a radio ad - why? You reach more people who are already working and may need some prompting to look to change direction - or their family members who know they are not happy - there are a tonne of reasons - today we look at some great examples.
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Make Your Advertising More Effective - EASILY!
Posted by Earl at Tuesday, 18 October 2022 08:00
There is one simple and easy thing you can do to make your advertising work more effectively, no matter what type of advertising you do... read on to find out what it is!
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A Leprechaun and a Rainbow AND a Radio Station...
Posted by Earl at Tuesday, 11 October 2022 08:00
As a radio station - what do we, and the ads we run - have in common with a leprechaun and a rainbow? It's a tough question - but it has a nice answer to it.
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How You Perceive Your Ad?
Posted by Earl at Tuesday, 4 October 2022 08:00
Physics governs time and space - and creates a reality that is the same for all of us - right?
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Remember Multi-Level Marketing Sales Letters?
Posted by Earl at Tuesday, 27 September 2022 08:00
Do you remember getting those 'Time-Share' offers in the mail? People selling Cleaning products, crystals, make-up, plastic kitchen storage, and the list goes on and on... what can you learn from that - or have you learnt anything from them?
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Have You Got A TAG Line?
Posted by Earl at Tuesday, 20 September 2022 08:00
Does your business have a tag line that you use on EVERYTHING? From media ads to posters, business cards and Shirts - today we look at why you should TAG everything with your message!
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Running A Radio Ad? How Are You Supporting it?
Posted by Earl at Tuesday, 13 September 2022 08:00
So you are running a radio ad - are you doing anything else to make sure it works? Today we look at some ideas to make sure it succeeds!
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Thinking Its Time For A Change?
Posted by Earl at Tuesday, 6 September 2022 08:00
Reinventing your business can be done - if you stay true to who you are and what you do - to get there though you need to listen, watch anticipate and react to your customers.
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The Wave K-9 Dog Rescue Quiz Nights - RESULTS!
Posted by Earl at Friday, 2 September 2022 09:00
We raised a truly paws-itive $10,000 to assist in the running of the K-9 Rescue Group in Nambeelup at The 91.7 The Wave, Gunners and Ali‘s K-9 Dog Rescue Quiz Night held on Friday the 26th of August (National Dog Day) with the thanks of Peel Thunder.
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Are You An Archer In The Fog, With A Plan?
Posted by Earl at Tuesday, 30 August 2022 08:00
Is your 'advertising and marketing' just like an archer, standing in the middle of a dense fog, shooting arrows in every direction? Praying that one or more of them will hopefully hit the intended target? Or do you have a plan?
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In The Shadow of Darth Vader
Posted by Earl at Tuesday, 23 August 2022 08:00
Are you blindly following the 'leader' or are you a 'rebel' prepared to step outside of the normal and blow up big time?
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5 Things You Should ALWAYS Include In Your AD
Posted by Earl at Tuesday, 16 August 2022 08:00
Not all radio ads are created equal, some are quick Call To Action Sale or event ads - others are branding ones - but all of them should have the following 5 elements...
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Do you know the value of your customers?
Posted by Earl at Tuesday, 9 August 2022 08:00
Today we take a quick look at the potential value of your customers and how to increase it with advertising! Don't worry, the maths is easy! Plus you might discover how investing in advertising will pay off for you.
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Advertising: Mistakes and how to avoid them.
Posted by Brian & Earl at Tuesday, 2 August 2022 08:00
Today we take a brief look at some of the simple and often repeated mistakes that some advertisers make, and how you can avoid them.
You will avoid these mistakes... won't you?
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Because You Are Small - You Can Be Agile!
Posted by Earl at Tuesday, 26 July 2022 08:00
One of the best things about being a small business is that you can be agile - you can chop, change and head in a new direction faster than any other medium or big business can, and that includes your marketing too!
Fast and Agile - YES - Because we are small and we can!